Search Engine Optimization
You may be wondering what this is and how you achieve it. The most well known of the Search Engines is that of Google. What has to be remembered is that they are in business, like everyone else, to make money and are on the side of those who keep them in business and that is those who use their search engine. This means that those who do not play by the rules and give what they say they are giving are not given a place in their search engine, or if they are it is somewhere no one will see it.
They have a ranking system, which they have recently changed, to determine who reaches the first few pages. When people are search for information on a word or phrase that they have typed into the box they only look at the first 2 or 3 pages and if they don't find what they want they chose another word or phrase. So if you can get on these pages there is a good chance that your link will be clicked on.
One person who has studied this has devised a system to ensure he is on the first page and is the acknowledged as being an expert in this field is Brad Callen. He has recently released SEO Elite in which he dispels the myth that only those who are experts in internet marketing can learn how to increase traffic to their web sites without using PPC and bankrupting themselves because of the new rules that Google have imposed on those who use their AdWords.
To read more about it click here. Also see side link.
Once they dominated the market but now others are providing a similar service. One of the newest is MSN AdCentre. This has only just launched and they are giving away $50.00 worth of advertising, but this won't last long. They charge very much less that Google do for their ads.
Pay Per Click
This is one way you can assure you reach the front page. But due to the way Google now operates this you could bankrupt yourself by paying far to much per click. But one way of avoiding this is to do research to see what are the key words that people are using and choosing those that are not so popular. If you do this you will have to pay much less per click than you would if you chose the more popular key words. Which brings us to:
Key Words
Once again people have seen a need and have stepped in to supply it. This means that there are various ways to find out this information, some free, some low cost and some quite expensive. One of the best if not the best is WordTracker.com. Others are Overtures Key Word Selection and Googlefight.com.
Google Adsense
This works the opposite to AdWords, with them you pay, with Adsense you are paid. Dr Patrick Hillenbrand has produced a series of videos in which he tells about the Scientifically Proven Methods of Exploding Your AdSense Earnings...
These are Taking The Internet Community By Storm. If You Are You Ready to take a leap forward and finally start harvesting massive daily profits like the top AdSense earners you need these.
You can watch the breakthrough step-by-step AdSense Video blueprints to how he made a genuine $10,852 in the FIRST month using NO search engine traffic
To see them click here.
Linking
Another way Google assess your position in their Search Engine is the number of links you have on your web site and blogs. These take 2 forms: Backward links, where a firm links to you, but you don't link to them and Reprociprical where you exchange links with others. This will be looked at in more detail in the post on Article Marketing, which we turn to next.
You may be wondering what this is and how you achieve it. The most well known of the Search Engines is that of Google. What has to be remembered is that they are in business, like everyone else, to make money and are on the side of those who keep them in business and that is those who use their search engine. This means that those who do not play by the rules and give what they say they are giving are not given a place in their search engine, or if they are it is somewhere no one will see it.
They have a ranking system, which they have recently changed, to determine who reaches the first few pages. When people are search for information on a word or phrase that they have typed into the box they only look at the first 2 or 3 pages and if they don't find what they want they chose another word or phrase. So if you can get on these pages there is a good chance that your link will be clicked on.
One person who has studied this has devised a system to ensure he is on the first page and is the acknowledged as being an expert in this field is Brad Callen. He has recently released SEO Elite in which he dispels the myth that only those who are experts in internet marketing can learn how to increase traffic to their web sites without using PPC and bankrupting themselves because of the new rules that Google have imposed on those who use their AdWords.
To read more about it click here. Also see side link.
Once they dominated the market but now others are providing a similar service. One of the newest is MSN AdCentre. This has only just launched and they are giving away $50.00 worth of advertising, but this won't last long. They charge very much less that Google do for their ads.
Pay Per Click
This is one way you can assure you reach the front page. But due to the way Google now operates this you could bankrupt yourself by paying far to much per click. But one way of avoiding this is to do research to see what are the key words that people are using and choosing those that are not so popular. If you do this you will have to pay much less per click than you would if you chose the more popular key words. Which brings us to:
Key Words
Once again people have seen a need and have stepped in to supply it. This means that there are various ways to find out this information, some free, some low cost and some quite expensive. One of the best if not the best is WordTracker.com. Others are Overtures Key Word Selection and Googlefight.com.
Google Adsense
This works the opposite to AdWords, with them you pay, with Adsense you are paid. Dr Patrick Hillenbrand has produced a series of videos in which he tells about the Scientifically Proven Methods of Exploding Your AdSense Earnings...
These are Taking The Internet Community By Storm. If You Are You Ready to take a leap forward and finally start harvesting massive daily profits like the top AdSense earners you need these.
You can watch the breakthrough step-by-step AdSense Video blueprints to how he made a genuine $10,852 in the FIRST month using NO search engine traffic
To see them click here.
Linking
Another way Google assess your position in their Search Engine is the number of links you have on your web site and blogs. These take 2 forms: Backward links, where a firm links to you, but you don't link to them and Reprociprical where you exchange links with others. This will be looked at in more detail in the post on Article Marketing, which we turn to next.
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