How to Get People To:
Your Web Site, Blog
In the Introduction it was said that there are 2 basic ways to earn money at home. But later it was established that working for others often has elements of working for yourself and vice versa.
It was also stated that which ever it was you have to find ways of getting people to your web site, blog, etc. Here are various ways of doing this. We will look at some of them giving a fuller review in later posts.
We start with:
1. Search Engine Optimisation (SEO)
Initially when someone made a web site it automatically appeared in the various Search Engines, as there were so few of them. But this has all changed, with thousands being brought out on a daily basis, which in its turn has lead to people searching for ways to get their site on the first few pages of Goggle, MSN, etc.
And in turn it has lead to people composing software to ensure that this happened for those who bought it. Some of these methods were and are good, but as in every other situation people have jumped on the bandwaggon, produced inferior version of the software, sold it to unsuspecting people and ruined it for the legitimate internet marketer.
This in turn lead to others devising other means of achieving this. With all of this some people have come to the fore and are known as experts in this field, with people listening to what they say and implementing their methods, with very good results. Allied to this is:
2. Pay Per Click (PPC)
This works on the principle that you pay when someone clicks on an ad you have placed in one of the Search Engines. The one most people us is that of Google AdWords. But they have recently changed the way those who use it can operate and have thereby increased how much they have to pay for each click. This has meant that once again people have tried to find away around it. Allied to this is:
3. Google Adsense
Here people put a small piece of code on their web site, blog, etc and when people click on it the person hosting it get paid by Google, who in turn charges the one who supplied the advert.
How this works is by Google spidering the web site, blog that is hosting it and seeing what the content of the page on which it is to be hosted is saying.
Which brings us to:
4. Key Words
When people want to know about something they type certain words into the box on the Search Engine and those who want people to visit their site find out what words have been typed into the boxes and bid on them in an effort to ensure that those who want to know about the topic visit their site and that of others.
This had led to people doing research and producing software that aids people in their search of the most popular and cheapest words and phrases.
All 3 of these will be looked at in the Review on Search Engine Optimisation. We now look at:
5. Publishing Articles
When someone wants information on a topic they go to the Search Engines and that is why this was looked at first. Another reason was that the Search Engines are available to everyone who has an internet connection, whilst other methods are not.
But this does not mean that they are inferior methods, just different. People going to Search Engines are more often than not looking for free information and are unlikely to pay for it, which is what is needed if you are to succeed in Working From Home on the Internet.
Any topic you can name are covered by Article Publications. But there are more general ones. It is just a question of searching.
6. Forums
Like Article Directories these concentrate on a single aspect of internet marketing such as list building, whilst others are more general.
7. Traffic Exchanges
There are 2 types of Traffic Exchanges Manual and Auto Surf. Initially Auto Surf sites operated on much the same principles Pyramid Schemes, with a few getting rich and those further down loosing their money and this has given them a bad reputation. But new ones have arisen that have overcome the problems of the earlier ones. Now they operate much as do manual surf sites, where those who sign up agree to look at the web site of others in return for credits that they can use to show their sites to others. Some of these are free, some you have to pay for and some have both free and paid aspects.
8. Safelists
These like the above can be both free and paid. The first ones offered no incentive to people to read the emails they received from other, but the newer ones do in that the give credits to people who read them. These can be used to place text and banner ads from other businesses on the web site of Safelists and also Traffic Exchanges. The can also, in some cases, be exchanged for cash.
These methods have been around for some time, but new programmes are continually appearing and these show no sign of abating.
All of these programmes and methods will be reviewed later, as will others not mentioned here.
But first we turn to SEO and the topics allied to it.
Your Web Site, Blog
In the Introduction it was said that there are 2 basic ways to earn money at home. But later it was established that working for others often has elements of working for yourself and vice versa.
It was also stated that which ever it was you have to find ways of getting people to your web site, blog, etc. Here are various ways of doing this. We will look at some of them giving a fuller review in later posts.
We start with:
1. Search Engine Optimisation (SEO)
Initially when someone made a web site it automatically appeared in the various Search Engines, as there were so few of them. But this has all changed, with thousands being brought out on a daily basis, which in its turn has lead to people searching for ways to get their site on the first few pages of Goggle, MSN, etc.
And in turn it has lead to people composing software to ensure that this happened for those who bought it. Some of these methods were and are good, but as in every other situation people have jumped on the bandwaggon, produced inferior version of the software, sold it to unsuspecting people and ruined it for the legitimate internet marketer.
This in turn lead to others devising other means of achieving this. With all of this some people have come to the fore and are known as experts in this field, with people listening to what they say and implementing their methods, with very good results. Allied to this is:
2. Pay Per Click (PPC)
This works on the principle that you pay when someone clicks on an ad you have placed in one of the Search Engines. The one most people us is that of Google AdWords. But they have recently changed the way those who use it can operate and have thereby increased how much they have to pay for each click. This has meant that once again people have tried to find away around it. Allied to this is:
3. Google Adsense
Here people put a small piece of code on their web site, blog, etc and when people click on it the person hosting it get paid by Google, who in turn charges the one who supplied the advert.
How this works is by Google spidering the web site, blog that is hosting it and seeing what the content of the page on which it is to be hosted is saying.
Which brings us to:
4. Key Words
When people want to know about something they type certain words into the box on the Search Engine and those who want people to visit their site find out what words have been typed into the boxes and bid on them in an effort to ensure that those who want to know about the topic visit their site and that of others.
This had led to people doing research and producing software that aids people in their search of the most popular and cheapest words and phrases.
All 3 of these will be looked at in the Review on Search Engine Optimisation. We now look at:
5. Publishing Articles
When someone wants information on a topic they go to the Search Engines and that is why this was looked at first. Another reason was that the Search Engines are available to everyone who has an internet connection, whilst other methods are not.
But this does not mean that they are inferior methods, just different. People going to Search Engines are more often than not looking for free information and are unlikely to pay for it, which is what is needed if you are to succeed in Working From Home on the Internet.
Any topic you can name are covered by Article Publications. But there are more general ones. It is just a question of searching.
6. Forums
Like Article Directories these concentrate on a single aspect of internet marketing such as list building, whilst others are more general.
7. Traffic Exchanges
There are 2 types of Traffic Exchanges Manual and Auto Surf. Initially Auto Surf sites operated on much the same principles Pyramid Schemes, with a few getting rich and those further down loosing their money and this has given them a bad reputation. But new ones have arisen that have overcome the problems of the earlier ones. Now they operate much as do manual surf sites, where those who sign up agree to look at the web site of others in return for credits that they can use to show their sites to others. Some of these are free, some you have to pay for and some have both free and paid aspects.
8. Safelists
These like the above can be both free and paid. The first ones offered no incentive to people to read the emails they received from other, but the newer ones do in that the give credits to people who read them. These can be used to place text and banner ads from other businesses on the web site of Safelists and also Traffic Exchanges. The can also, in some cases, be exchanged for cash.
These methods have been around for some time, but new programmes are continually appearing and these show no sign of abating.
All of these programmes and methods will be reviewed later, as will others not mentioned here.
But first we turn to SEO and the topics allied to it.
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