Review of How To Choose:
Your Autoresponder

In the last post: Working For Others, it was stated that it is better to work for yourself rather than others, but that sometimes what starts out as working for others can include elements of working for yourself.

The first thing you need is an Autoresponder. The one I use is Aweber. The reason I chose them is because:

1. The messages that I put in are delivered.

2. They supply supply a Spam check.

3. They make it easy for subscribers to change their email address.

4. They operate a double optin system.

5. They are approachable with various means of doing so being available.

6. Their help desk is not outsourced to another country.

Let us look at each of the elements.

1. Just think what would happen to your reputation as an internet marketer if someone bought something from you and because the email giving the link to download it didn't arrive. Or if you had given them something in return for their name and email address. The outcome would be. No List.

2. The reason most emails are not delivered is because the persons Spam Filter blocks. If you were told how your messages matched this you would be able to cut it to a minimum.

3. I can speak from experience on this subject. I have recently changed my ISP and wanted to let those who send me information that I had done so to ensure they continued to do so. If I saw they used Aweber I knew my task would be easy. All I had to do was scrool to the bottom of any email I received from them, click on the URL and chose Change my Details, click on change email address, delete the old email address and put in the new one - job done.

Other responders do allow you to do this but require you to confirm and you can hit the problem of undeliverability. And if you are not able to contact them you are faced with a problem of not getting what you have requested.

Others point blank refuse to allow you to change your email address and still others do not provide the means to do so.

Just imagine what would happen if you were new to the internet and the person trying to tell you about their change of email address couldn't do so. The outcome would more likely than not be that they unsubscribe and you would have lost a potentional subscriber all because you had chosen the wrong autoresponder.

4. A Double Optin System protects both those who subscribe and those they subscribe to. You are more likely to remember if you have to confirm than if you don't. And those whose mailing list you have joined are protected as they can prove you have requested the information if someone cries spam.

5. Aweber provide an instant access help desk, where you can go at certain hours type in what you want to discuss and someone immediately responds and deals with it at the time if this is possible, or does so and gets back to you.

6. Both individuals and companies outsource to another country because it is cheaper. But frequently they do not know about the system and have to contact them which means that you have to wait for an answer, which you would have had from Aweber immediately.

The thing that springs to mind when the word autoresponder is mentioned is the messages that are put in it to be sent to those who subscribe. But it is much more than that.

Aweber keeps you informed of the latest trends and how they can benefit you. You can also earn money from promoting their service as an affiliate.

A lot of people are put off signing up for an autoresponder because the thought of having to write messages, compose an Ezine on a regular basis gives them a mental block.

As always when a problem is identified someone works out a solution for it. And this case is no different. But such solutions are generally generic in that a series of articles are written around a subject. If this applies to you and you would like a solution to it and want to receive a series of pre-written messages already loaded into your autoresponder when you sign up for them, you will be given an opportunity to do so in the next post which reviews Marketing Makeover Generator.

I hope you have found this Review on Autoresponders in general and Aweber in particular helpful and will use it when choosing one.